Today
MagDI™ welcome journey · email design
Same phone, same Gmail app. First column: how our emails arrive today. The other three: the same frame three ways, using email 5 as the example. The look is what is being chosen; it will carry all 19 emails. Swipe sideways on a phone; "Open and scroll" shows the whole email the way a reader scrolls it.
First screen
Option 1 · the letter
Option 2 · the walkthrough
Option 3 · the cards
Middle
Today
Option 1 · the letter
Option 2 · the walkthrough
Option 3 · the cards
End
Today
Option 1 · the letter
Option 2 · the walkthrough
Option 3 · the cards
The glow-up: what this round adds
The Sleeve and Allurion journeys were built to go live fast, and they do their job. This round keeps the words and the journey as they are and works on the visual side only.
Today
Glow-up
- Same font, tuned. Email apps use the phone's own font, today and after the glow-up: Roboto on Android, Helvetica on iPhone. What changes is size, weight, colour and spacing.
- Softer ink. Body text in a dark ink rather than pure black. Easier on the eye over a long read.
- A hierarchy. A headline, body text and small labels, so the eye knows where to go first.
- Breathing room. More space between lines and between sections. Short chunks instead of one block.
- More than text. Cards, step pictures, a facts band, numbered steps, one full-width button. The same words become something to look at as well as read.
- Who it is from. A small Auralia logo at the top of every email. Every picture carries its text behind it, so the email reads in full even with pictures switched off.
- The sender badge. Gmail shows a purple "A" next to our name because no brand logo is registered for the sending domain. Gmail and Apple Mail can show the Auralia mark there instead, as below. A one-off domain setup, no change to the emails.
Today
With the Auralia mark registered